VNR

Video News Release - pseudo news or valuable public service? Yeah, pseudo news...

VNR Basics

Satellite Distribution

Ideal: book 2 consecutive days, 1 x 30min slot each day, preferably between 13:00 and 15:30. Play the VNR over and over during the 30min.

The Capitol Connection offers full C-Band satellite service from its uplink on the campus of George Mason University.

Charge during normal business hours: $110 per hour for uplink services with a one-hour minimum.

They make C-Band satellite time available at $410 per hour. Satellite time is available in 15-minute increments.

For a 30-minute uplink during normal business hours:

The rise and fall and rise again of the video news release

With the ownership of major media outlets securely in the hands of big bad corporations, it's surprising that journalistic ethics are still discussed with such reverence. Certainly the

Who's Using VNRs?

  • Amnesty International
  • The Nature Conservancy
  • Greenpeace USA
  • International Federation of the Red Cross and Red Crescent Societies
controversy over the US government's use of the Video News Release - somewhere along the spectrum between spoon-fed propaganda and a public service for busy news editors, depending on who you ask - has left a certain bad aftertaste among those of us who try to follow higher principles in our work.

Unfortunately for the purists, the video news release is still with us, is still being widely used, and may even be the right thing for your organization.

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