NGO

Non-Government Organizations

IRC's Laura Sewell

Survey of new media adoption among organizations

  • Blogs using RSS
  • Blog-like diary entries
  • Other RSS feeds or tools
  • Podcast
  • Video Podcast
  • Online Audio
  • Online Video
  • Viral
  • Mash-up Map
  • Q&A
  • Comments

International Rescue Committee

RSS feeds for news and other
Online video using flash through youtube
Blog as personal diary with RSS
http://www.ircblog.org/archives/1930_1321467639/43750

The rise and fall and rise again of the video news release

With the ownership of major media outlets securely in the hands of big bad corporations, it's surprising that journalistic ethics are still discussed with such reverence. Certainly the

Who's Using VNRs?

  • Amnesty International
  • The Nature Conservancy
  • Greenpeace USA
  • International Federation of the Red Cross and Red Crescent Societies
controversy over the US government's use of the Video News Release - somewhere along the spectrum between spoon-fed propaganda and a public service for busy news editors, depending on who you ask - has left a certain bad aftertaste among those of us who try to follow higher principles in our work.

Unfortunately for the purists, the video news release is still with us, is still being widely used, and may even be the right thing for your organization.

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