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International Rescue Committee

RSS feeds for news and other
Online video using flash through youtube
Blog as personal diary with RSS
http://www.ircblog.org/archives/1930_1321467639/43750

We're a different kind of video company.

Some firms would prefer if you knew exactly what you needed when you called them: the type of piece, the budget, the location or locations, the format, length, and intended outlet. Not us... we're ready to explore with you how you might use video and new media to strengthen your existing efforts, and pioneer entirely new projects. With us as part of the discussion we can hone in on the strategic items that will make the most difference for your organization.

With blogs, podcasts, rss-feeds, and other new media virtually bursting out of the internet, how can your organization benefit?

What makes new media special?

Four important factors differentiate new media from conventional media:

We'd like to talk with you about your next video project, video news release, or new media initiative.

Contact Information

Steven Doll, Principal
steven@pixelated.tv
USA: +1 202-386-0190
Fax (automatically converted to e-mail), USA: +1 202-517-9193

With the ownership of major media outlets securely in the hands of big bad corporations, it's surprising that journalistic ethics are still discussed with such reverence. Certainly the

Who's Using VNRs? Amnesty International The Nature Conservancy Greenpeace USA International Federation of the Red Cross and Red Crescent Societies

controversy over the US government's use of the Video News Release - somewhere along the spectrum between spoon-fed propaganda and a public service for busy news editors, depending on who you ask - has left a certain bad aftertaste among those of us who try to follow higher principles in our work.

Unfortunately for the purists, the video news release is still with us, is still being widely used, and may even be the right thing for your organization.

Podcasting, streaming, and conventional radio Radio heavy infrastructure, expensive and regulated. Range: community or city. Streaming light infrastructure, quick set-up. Range: online community, worldwide. Podcasting similar to streaming, except you aren't chained to your internet connection: watch or listen later on. Range: online community, worldwide.

I remember designing websites in the late 1990s. The critical mass had already been reached, but the latecomers to the field were overlapping the second generation of the earlier sites. Everyone just knew they needed a website -- or a better website.

There was little understanding of the technologies, especially among non-profit organizations. Prices varied monstrously: One of our competitors charged $15,000 for a simple 15-page site. Our price would have been in the range of $1,000 to $2,500. Some freelancers were charging only $50 a page.

A Video News Release, or VNR is a short video piece that you provide to news editors so they have the things they need to run your story. The use of VNRs is thriving, reflecting the reality of broadcast news with more minutes to fill although with fewer reporters and tighter budgets.

One simple challenge for many organizations is to take existing audio and video projects and transform them into suitable form for the organization's website. Whether you need editing, conversion, encoding, or just advice, we can help you extend the reach of the work you are already doing by making it available online. We can even provide complete services from production to web streaming, so all you need to do is put the link on your website. And we can do that too.

We look forward to working with you on your next video production. We specialize in small and medium-size projects with fast turn-around, often dealing with difficult environments or unusual logistical problems. We approach projects from an out-of-the-box perspective, so we're an ideal partner if your needs involve found footage, online interactive features, video or audio blogs, or other unusual circumstances.